The Blog Theory: The One Who’d Post for Business
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| Social media reporter for Global Landscapes Forum Jakarta (Credits: Global Landscapes Forum Flickr Page) |
I took a cup of coffee and
brought it to the table in which I placed the laptop. Walking through rows of
tables, tried to remember the faces, groping if they were students like me.
Jakarta seem to be always busy,
even inside the buildings; everyone in the room was staring at their laptop
screen in Rapha Room 2, JS Luwansa Hotel and Convention Center. Fixing the
position of his glasses, Peter Casier greeted us. Peter Casier, an online media
consultant, who has traveled to 150 countries, provided social media training
to social media reporter of Global Landscapes Forum that morning.
Social media, so close to the
daily life of people in millennium era. You can ask everyone in your housing
complex and found that no one has never activated a social media account.
However, the closer we are to the virtual world does not mean we are getting
closer to be “futuristic human”.
The social media, provides every
kind of features which might simplify our life, has not been effectively
utilized by the user. Supported by the huge human population, South East Asia
occupies the 5th place out of 12 regions as the region with the
fastest growth rate of internet users (Smart Insights 2017). The growth rate of
internet users in South East Asia can be a strategic business target for
companies, and also a strategic targets for our own personal branding;
especially for those who have been graduated recently.
Clearly, the convenience of
social media makes big companies laid their success focal point to posts on
their virtual account; in other words, they make their account as a platform
for professional use of marketing and branding. Marketing and branding
tools might only be famous among businessmen, and rarely been used by personal
users. It is so unfortunate for personal users to not starting their personal branding tools in this era, considering that the virtual worlds grow even bigger
year after year. With a total of 11.658.760 Facebook users and 1.387.300
Linkedin users, Jakarta is the best audience target for personal branding for
those of you who want to attract the attention of big bosses in the company
(Brand24).
Facebook, Linkedin, Twitter,
Instagram, and Blogspot are the social media tools that is glanced by many big
companies to know the activeness and the professionalism of their prospective
workers in virtual world.
“I tell you one thing, when you
are invited to an interview, believe me that they already saw your Linkedin or
Facebook account beforehand.” Peter told me a piece of important information in
the training.
Our professionalism and active
communication on social media will show a piece of our personalities and
cleverness in sharing, writing, and creating information. The company will not
want to pick a prospective worker who posts fake news, hoax, or irresponsible
information related to certain companies or person in their Facebook feeds.
Even worse, the company will not pick a prospective worker who posts pieces of
their love life in Linkedin article.
To be considered active in social media, whatever the media it is, users need to write. Writing is the essential skill that
must’ve been mastered by professional users. Writing posts or adding
information into a post is a way to show pieces of yourself in social media. You can post an interesting status or opinion in your Facebook to show the
amusing side of yours, or to show your interest in certain issues. To be more
professional, you can start writing articles in your Linkedin feeds. You can
use as much social media account as possible to show yourself to the world, or
to the big bosses of company.
For some people, writing has
never been an easy task, including for me. Fortunately, I was given an
opportunity to learn how to write as a professional user. Last week, Peter
taught me how to write a fashionable blog not only for traveling blog, but
also for research publication. Since I am a college student and sometimes dealt
with researches, I am skilled in writing scientific reports, but never skilled
in writing blog posts. Back in the workshop, Peter told me to start writing my
own blog post with following reasons; first, to challenge myself in writing
fashionable blog posts for research findings, and second to give me the
opportunity for personal branding.
So here I am on the blogspot, starting my own tools for personal branding. Also to share thought with you. I am posting for business here.
“One thing that my mom said to
me; what’s the use of the discoveries if no one knows it? That’s what we do, we
make the boring research paper into a fashionable blogs” – Peter Casier, Online
Media Consultant (Present), Former Country Coordinator, Head Emergency Support
Office United Nations (2010)
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